Instagram is all about dazzling, enthusiastic travel destinations, picturesque backdrops, colourful health food, and popular influencers.
Having all this glamour out in the middle, you may not think of Instagram as the platform that can be a part of your digital dental marketing plan.
Nonetheless, integrating Instagram into the social media marketing campaign of your dental practice is a fantastic idea. Moreover, when some dentists choose to do so, it makes your practice stand out unique from your competitors.
So, learn in this section how one can use the video features of Instagram to grow their business. Also, you will get to know the killer marketing benefits of the Instagram platform.
1. Using Videos on Instagram
Instagram comprises three ways to share videos with audiences: Regular Posts, Instagram Stories, and Instagram IGTV.
So each of these platforms is popular for sharing information regarding your dental practice.
2. Instagram Stories
Everyone knows Instagram stories are all about short video snippets that one can post to their Instagram account.
Such videos, Snapchat stories disappear after 24 hours.
Moreover, it may not be the perfect way of publishing news or posting educational content. But such things can be a great approach to drawing attention to your constant or permanent posts.
For instance, one can announce that they will post a new IGTV video later that particular day and further use Instagram stories to display content that helps build prospects and awareness for the event.
And suppose you generally post some educational videos and wish to change it and switch it with posting something light-hearted or funnier. In that case, a quick Instagram story may be a fantastic way of doing it without even disturbing the regularity of your regular video feed.
3. Typical Instagram Videos
You can post Instagram videos on your page and remain there as much as you want them to be on your page.
Although such posts can’t be more than one minute, still they are an incredible way of sharing short information, including a quick reminder on how to do proper floss or about your new holiday hours.
Such videos are essential to share the most meaningful information for your potential and existing patients. Moreover, it only takes a minute or less to shot and view the video as the audience can easily remember such videos.
Viewers can easily share classic Instagram videos and send them to their friends and family, who probably find the content quite interesting or tag them in their comments.
4. Instagram IGTV
Instagram IGTV lets users create videos of long hours on every single topic. In addition, there are no ads on this app, allowing the creators to speak to their audience or viewers without any distractions directly.
IGTV allows dentists to offer thorough explanations regarding their services and even empower users to produce their TV shows. It even enables dentists to give demonstrations on brushing teeth, taking care of your braces, etc.
One can even host a QA session with patients that they frequently ask or offer information regarding health care policy and dental insurance changes.
It’s a medium that enables dentists to share their experience unique and enjoy the advantages of retaining and attracting patients in the process.
5. Instagram Reels
The new and latest edition on Instagram is Reels. It’s a feature that is making a sensation over the internet. So, if you want to grow your dental practice in less time, then rely on this reel feature to attract and engage your audience.
Conclusion
Apps Shoppy is the leading dental marketing agency in the UK that will help you make every possible effort to grow your dental practice using our professional social media management services. Contact us today at +44 740 006 7342.
