5 Video Marketing Statistics That Everyone Should Know In 2021

Without any signs of surprise, video marketing is the great future, and that future is here. Do you think that is it worthwhile to put your resources into video marketing for your business? Then, this blog is for you that makes you understand the importance of video marketing in your business.

So before kick-starting video marketing strategies, get answers to some of the questions, such as do you have sufficient resources to make videos? Is your target audience interested enough to see your videos? And most importantly, will it be a lucrative decision to rely on video marketing? So, the answer to all these back-to-back queries is Yes.

In this blog, we will cover up some of the vital video marketing stats for 2021 that’ll help you decide that the right time to use video marketing is now only. So, use these easy and quick video marketing statistics for helping you to make a perfect video marketing strategy for your business in 2021.

Thus, check out this helpful guide if you wish to become a Video Marketing Expert.

Before coming down to video marketing stats, first, quickly look at the different video content types that one can organize for marketing their business.

Also, one of the prime video content categories that every business uses is the explainer video. In this video, there will be a short video that’ll explain your services or products.

Many other popular video types encompass video interviews, video blogs, tutorials, product demos, video presentations, live stream recordings, video ads, and video testimonials.

Now, see the curated list of statistics for ensuring your 2021 video marketing strategy is on point.

1. Influence Video in Buying Decisions

Videos not just keep your users highly engaged, but they even play an integral role in the decision-making process of these users.

According to Wyzowl’s study, approximately 8 out of every 10 consumers have bought an app or software after seeing the brand’s video.

In addition to this, internet titans such as Google have no hesitation in describing videos as “vital and indispensable.”

Furthermore, by incorporating a video into your digital marketing strategy, you are always on the right track. As per Google, videos impact internet users by playing the character of a shopping list. Such a list reminds users of the things they wish to buy, and thus, you load your users with more info. Plus, confidence for carrying out purchases. It even acts as a source of product reviews.

2. Profit = Video Marketing

Putting everything aside, all that matters is the ROI. Around 88 per cent of the video marketers are fully convinced and have immense satisfaction with the incredible ROI of their video marketing power on different social media platforms.

On the flip side, 80 per cent of the marketers even say that they’re satisfied by the video ads’ ROI, which they posted to global platforms or social media.

If you talk more precisely and broadly, companies use video marketing to increase their revenue, trust, and brand awareness to keep the current customers of their business informed.

Moreover, the channels are generally used by experienced marketers for posting videos of social media marketing. Also, other companies use video ads for Instagram, YouTube, and Facebook to get maximum web traffic to their site.

Moreover, the reason behind video marketing being an important marketing tool is that it can elaborate everything in the most accessible visual format that every user prefers.

Explanatory videos or tutorials are particularly in demand among every end-user.

3. Video Marketing – A Significant Lead Generation Channel

As per the reports of OptinMonster, video marketers are getting 66 per cent extra qualified leads every year.

OptinMonster even claims that the video marketing experts successfully achieve 54 per cent of improvement in brand awareness.

In addition to this, 93 per cent of the marketers notice that they got a new customer after posting an engaging video on social media. And hence, it enhanced the leads’ quality too.

With the inclusion of video, not just customers’ trust companies, but they even make themselves understand products, services, or the company via interactive visuals.

Such stats depict that there should not be any baffling mind regarding the advantages of video marketing for your business. So, video marketing this year will be a spectacular way of growing your customer base and network. And remember, not just for now, but it’s crucial for the future too.

4. Viewers Love To See Videos on Social Media

Today, you can see the hike where everyday users love watching videos on all social platforms, whether it is Instagram videos, YouTube, blogs, Vlogs, or any other video content.

Nowadays, videos are becoming the most favourite content for consumers to see your brand on social media.

According to the social media marketing specialists, 73 per cent of the consumers say that they had an impact by the social media presence while making a buying decision. Thus, video pours a significant effect on the consumers’ decisions. And without any shackles of doubt, Instagram is on the right track to becoming the fastest evolving platform that uses video content to drive more purchases.

5. Video’s Cameo In Internet Traffic

It is an approximation that by 2022, around 82 per cent of the worldwide internet traffic will be arriving from video downloads plus video streaming. And with this, the market share of videos in the internet traffic will excel in no time.

So imagine the power of video marketing as in the coming days, Facebook or Instagram Live Videos will dominate the market and help you in your dropshipping business.

The Bottom Line

Apps Shoppy is the best social media marketing expert that will help you in improving your video marketing statistics for 2021. So, we hope that video marketing proves to be fruitful for your eCommerce business. So have a word with our professionals today by calling us on +44-740 006 7342.