In a world where every day new technologies are emerging, everyone is thinking of going digital. So, if you are planning to run an eCommerce business, then the most important thing for staying on top is to know about the latest marketing trends.
As we are in the middle of 2021, it’s significant looking back at what marketing campaigns viewers and consumers enjoyed, what they did not like, what worked, plus what things should move forward on every platform that you are marketing.
Moreover, with over one billion users present globally, there is a probability that Instagram has its number on that particular list of social platforms. It means that you want to know about the latest Instagram trends of 2021.
Here in this blog, we will cover every trending thing on Instagram in 2021. So, be ready to be equipped with every info one requires for tweaking, planning, and adjusting their Instagram marketing strategy according to it.
So, let’s catch a glimpse into the latest Instagram trends that one must know this year.
1. Instagram Stories: They Are Backbone of Influencer Marketing
Instagram Stories are the first trend that Instagram introduced and is loved by everyone.
Though they launched it four years back, it only took some time to bind itself firmly as one of the best Instagram trends plus win Instagrammers’ hearts from across the globe.
Presently, it is recognized as one of the most popular social platforms among Facebook’s unique products.
In influencing marketing, stories have become the critical aspect. For example, around 8 out of 10 brands claim that Instagram stories significantly impact influencers’ content regarding their brand.
Moreover, it is a well-known tool among social influencers. Additionally, 88 per cent of these influencers regularly publish content on Stories.
2. Reels’ Usage on Instagram Will Rise
Instagram Reels let users edit and create short videos of around 15 seconds. When it was introduced in August 2020, it was called “TikTok clone” and Facebook TikTok rival.
Knowing the immense popularity and growth of TikTok, Reels can become as popular as TikTok is.
India banned TikTok about a month before Reels being launched. However, according to the statistics, the average time users spend on Instagram has hiked to 3.5 per cent in India since the launch of Reels.
Now, TikTok in the US is under threat; there is a higher chance that Instagram Reels will hand down be among the popular Instagram trends in 2021.
3. Instagram Live
Instagram Live has been one of the quick-growing Instagram trends in the past few months.
As many countries went into lockdown worldwide to curb the disastrous spread of coronavirus, people in more numbers are opting towards digital channels to keep themselves social.
It transformed maximum people to social media platforms to satisfy their requirement for social interaction or communication.
As everyone is heading towards the 2021 end, keeping the coronavirus situation in mind, Instagram Live will continue to trend on Instagram, especially with lockdowns to stay in place.
4. In-App Shopping Trends
As online shopping is gaining immense popularity, one of the top Instagram trends that one must look for in 2021 is user shopping on Instagram.
Even though Instagram is not the only platform for online shopping, however, interestingly, 36% of Instagrammers take shopping as a hobby in the US.
And keeping this hobby in mind of US people, the platform is regularly launching new and attractive features for catering for the needs of consumers across various purchase funnel’s stages.
Moreover, 70% of the shoppers use Instagram for the discovery of a product. Seeing the present scenario where shoppers are investing more time on Instagram, there will be no surprise if in-app shopping trends in 2021 on Instagram more than ever than it is currently.
5. Instagram’s Explore Tab
It now listed the efforts of Instagram for keeping its users engaged while searching Instagram’s Explore page.
Moreover, it is what an organization uses for introducing the earlier undiscovered content to its users.
Today, over 50% of Instagram accounts at least once make use of the Explore feature. Instagram every day is making efforts to include shortcuts and redesigns for facilitating navigation. So, time invested on Explore plus frequency of usage might improve.
These features will make Instagram a highly fascinating platform to increase its brand recognition and grow its reach.
Henceforth, we expect that the latest Instagram trends of 2021 will boost customer engagement and increase the brand’s visibility.
Conclusion
So, considering these Instagram trends, Apps Shoppy being the leading social media management company, will help you make your brand more visible on different social media platforms. So contact us now at +44-740 006 7342.
